The emails most business owners send these days SUCK BIG TIME!
That’s because they come up short on the most vital ingredient…
Their Emails Lack The
Spark of Authenticity
You know? …
Where one human being connects with another in a relaxed, fun, and helpful way.
Without the whiffy stink of templates, gimmicky tactics, or AI-generated samey-samey copy.
I hope you hate that shlock as much as I do.
In fact…
I’ve Made It My Business To Help You Find That Spark Of Authenticity In Your Emails.
I’m sure you’ll be as delighted as I am when you have the know-how & confidence to build authentic connections that lead to loyal, long-term customers.
If this sounds like music to your ears…
I’ve put together a bunch of my best tips for writing emails your subscribers love, in a quick-read guide called: 7 Secrets of Must-Read Emails.
It’s your gift for signing up to get my deliciously off-beat emails.

What Other Entrepreneurs Say About My Emails
“I honestly like how off-the-wall many of your emails are. Never knowing what, exactly, to expect when I open yours is a fun treat.”

Shelby Dennis
ADHD Business Coach
“I enjoy getting your emails. I read yours and Ben Settle’s and they keep me going.”

Steven Dorsey
Direct Response Copywriter
“When I open my email, I look for your name. And when I open one of your emails I read from the first word to the last.”

Patricia Day
Milk and Honey Family
“I felt like I was going through it with you. Very cool email!”

Lorrie Morgan
A-List Copywriter


Your Email List Is Your Most Valuable Business Asset!
But to build for success — and not endless customer service headaches or offers that flop — you need the right subscribers.
So having a firm grasp of timeless list-building strategies is a MUST.
Sadly…
These are NOT what your typical marketing guru loves to babble about.
If they’re not advising to email less. (A really BAD idea.) …
They’re shilling a course on some fad or other. (AI anyone?) …
Or getting all excited about personalisation and segmentation. (Often overrated for your average small business.)
Fortunately, I ain’t your “typical marketing guru” 😁
Which is why I show up in your inbox to share my experiences in the trenches as a small business owner building a list of loyal customers…
Without resorting to emails with AI or guru-shlock tactics.
When you get my emails, you’ll see for yourself how I’m doing this. I can almost guarantee you’ll find plenty of ideas and inspiration for your own email list.
Interested to get my DAILY stories and tips?
More Subscriber Praise…
(Presented with inconsistent red fonts, naturally 😅)


They Say I Should Include This “About Me” Bit…
Here goes…
*Ahem*
After 30 years of experience spanning information technology, education, and marketing… I am building my solo business from my home in rural New Zealand…
Where my wife, three kids, and manic cat (Nellie), all help keep me grounded so I don’t yabber on ALL day about how AMAZING email is!
It REALLY is!
Because growing an email list allows us business owners to unshackle ourselves from the tyranny of social media content creation…
To enjoy a more relaxed way of growing a THRIVING business.
I help entrepreneurs develop personality-based email marketing skills. So they can build stronger subscriber connections… boost sales… and keep their customers coming back for more.
Every day I show up with stories… email marketing tips… and offers to help you move the needle for your business.
Get your free ticket for the ride here…
The Last Word, From Even MORE Subscribers…
(I won’t say no to more gushing feedback 😜)
“I really enjoy your newsletter. It’s humorous but informative, very engaging! I look forward to it every day.”

Kathy Pinnell
SEO Specialist
“I’m always happy after reading your emails. I love your positive attitude and great input on the life of freelance writers.”

Barbara Jolly
Strategic Marketing Consultant
“He’s a very talented writer & storyteller so you could learn a lot.”

Jennifer Ayling
Website Copywriter
“Your advice has been great so far. So I’m sticking with a winner!”

John Meyer
Copywriter
“I’ve been impressed with Chris from the beginning. From his newsletter to his business. He’s quite an inspiration to me.”

Lisa Best
Direct Response Copywriter
“I’ve come to think of Chris as my email guru.”

Alicia Strickland
Authoress
“Anyone who shoots straight from the hip, has a sense of humour, uses the word ‘rue’, and has a cat is excellent in my book.”

Tali Sarnetzky
Author, Speaker, Coach

